Think factory direct sale everywhere in recent years, when we walk on the street will often see a lot of manufacturers selling advertising slogans.
Today, lipstick and go with the flow, why such a phenomenon?
Well-known lipstick plant cosmetics factory to analysis why factory is keen on direct selling?
in the first place, more and more businessmen to manufacturer directly get what you want to sell products, so can reduce the intermediate links, so as to achieve maximum benefit.
In the traditional market, the products don't know how to go through the merchant's hand, to the end consumer, the price of the product is high.
Now there are many different kinds of products and consumer choice too much, a lot of businessmen profits began to decline.
So they think of the way to buy direct from the manufacturer.
Manufacturers are willing to through such direct contact way and the agent, so as to achieve the goal of enterprise product much pin.
second, we all know that the brand lipstick plant can't be a processing of products.
They have a lot of kinds of products, and some of the products for a variety of reasons, the original manufacturers don't want too many or processing, caused the remaining products are stored in factory warehouse.
These products can only be sold by processing plants, processing plants in order to earn money, the price is low.
lipstick factory direct processing their own products, directly on the online store and offline brand store sales, profits is the most.
In addition, in this way, the manufacturer can grasp the market situation, product research and development to provide direction for the future, more can improve sales experience, improve the ability of market operation and network operations, business development lay the foundation for the future.
So this kind of direct selling will become the future cosmetics industry may even be a trend of all industries.
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