there\'s an ugly side to the makeup aisle
This is a category where packaging is just as important as ingredients when it stands out in a series of cute little containers.
It\'s also a built-in industry.
Because it\'s good to look younger, smell better, or just not breathe bad.
Its advertising is everywhere and you have a more reliable growth area.
But all this packaging and all this growth has caused considerable waste of consumption.
120 billion units of cosmetics packaging are produced every year, most of which are 1-time use.
Empty containers are usually too small to recycle, mix
The material project eventually enters the landfill directly.
At the same time, many of the beauty products purchased are often idle, piling up dust and eventually becoming garbage
Replaced by fresh items from the store.
According to the Dutch life cycle assessment center
Based on the panel studying the environmental impact of packaging, if one simply uses refillable containers, about the carbon emissions attributable to the industry can be eliminated.
While small, progressive health and beauty brands try to take advantage of this dynamic by marketing themselves as green options, larger brands are slower to develop.
But it could change.
This is the case if consumers bite people.
The body store recently announced that it will buy hundreds of tons of recycled plastic from India;
Beautycounter, personalCare and makeup
Supported by TPG Growth, the company said it plans to launch refillable beauty products in the next six months;
Consumer giant P & G is working on a pilot project in which consumers use filling containers for a range of home products.
P & G on Wednesday-
The skin care brand Olay has gone further.
As part of a limited pilot project, the company said it will launch a refillable product that will use its large moisturizer as a guinea pig.
Olay said it had sold about one.
In the US alone, there are 26 million Olay Regenerist Whip, and Nielsen\'s sales data show it was the number one new skincare product last year.
Anitra Marsh, deputy director of beauty sustainability at P & G, said the product was the best product for the trial, in part because of the population of the purchaser --
Women in their 20 s and 30 s may be more concerned about the environmental impact of what they buy.
Other big brands, such as Aveda, have also begun to dabble in environmental protection.
The goal, says Marsh, is to \"have more recyclable, reusable and reusable products \".
Global Vice President of Chris Heiert and Olay in North America said that while the company wants to eliminate plastic waste, the plan will necessarily depend on whether consumers accept it or not.
\"If the consumer decides that she likes this capsule filling technology, we can scale up and play a major role in reducing waste of plastic,\" he said . \".
However, smaller brands are already one step ahead, or in the case of humans, fully focused on refillable products.
The online brand only sells eco-friendly health and beauty products in recyclable packaging, including mouthwash tablets (
You put them in a glass of water. no bottle)
Refills deodorant (
Pen core in paper pods)
And shampoo (also no bottle).
Brian Bushell, a colleague.
The founder said the company is \"coping with the global single currency crisis\"
Use plastic in all of our product categories. \" The paper-
The pod replenishment system of its deodorant eliminates about a single
He said the use of plastic related to the ordinary deodorant dispenser.
There\'s another aspect of the carbon footprint in the health and beauty industry that has sparked some online push --back.
Whether it\'s a strong marketing feature or something else, unused beauty products tend to linger, and they pile up dust at home as consumers buy new items.
In fact, according to the research of Olay, up to the purchase of products has not been actively used.
The problem became so acute that it triggered a social media campaign to promote the use of existing beauty products before buying new beauty products.
It seems that environmental awareness has finally reached the makeup channel, Bushell said.
\"Consumers are eager to make more responsible choices,\" he said . \"
\"Not just for yourself --
And for our planet. \" -