In the past six months, Elizabeth Ohlen has expelled almost all of her brands from her family. The eyes of such a long Pampers and tall birds. Instead, there are cheap knockoffs for the same item in the pantry: Wal-Mart Matt\'s diapers, BJ\'s garbage bags, and frozen vegetables from Stop & Shop. \"I am not loyal to any grocery store or any brand,\" said ohelon . \" He estimates that she saves at least $50 a month by buying regular brands. \"I am loyal to savings. \"More and more consumers, such as ohron, are abandoning their beloved Kellogg Raisin Bran and marveling at lower-priced bread without being familiar with the packaging. According to Nielsen, unit sales of private label goods have increased by 8% since 2007, while brand names have fallen by about 4% Many shoppers have found that the price of sugar, cheddar cheese and milk sold under store labels is reduced by 40%, and often tastes as good as well-known national brands. Some products are even produced by the same manufacturer. Shoppers turn to store brands and are perfect for merchants as they make a bigger profit by selling their own labels. This month, Supervalu, who runs several supermarket chains including Shaw\'s, announced plans to cut the number of goods in various categories by 25% in order to more highlight store brands. A long time ago, Europeans began to accept private brands, realizing that it had little sacrifice and saved a lot of money. The recession has also prompted Americans to recognize this. More than 40% of shoppers say they buy store labels, not brand names. 63% said they planned to buy private brands after the economy recovered. According to a survey of 50,000 grocery shoppers released last week by BrandSpark and Better Homes and Gardens. \"In the past, store brands were not what you wanted to buy. This is a compromise you make in terms of quality in order to get something cheaper, \"said Alan Klein of the consulting company\'s New York marketing agency in Paris. \"But the recession is a wake-up for some consumers. They realize that they can get the same or higher quality. \"Retail analysts say this trend makes it harder and more expensive for national brands to put their products on shelves when many of these companies lower their advertising budgets. This month, Procter & gambleaid it will launch an online store this spring to sell products such as Olay, Pampers and hipsters. A spokesman for P & G declined to comment on the rise in store brands, but the company responded to consumer transactions last fall by cutting prices, including lowering the price of cheering detergents by 13%. Stop & Shop, based in Quincy, has added more than 1,000 of its own merchandise over the past two years, adding a total of 4,000 private label products. These items are available under a wide variety of names, including Nature\'s commitment, Stop & Shop\'s range of natural and organic items, and products that the chain specializes in for entertainment, such as ice cream. Supermarkets attract consumers by offering additional discounts on already lower prices Pricing store branded products when consumers use loyalty cards. For example, the price of Qibao is $ month. Compared to $1 from Stop & Shop, 39 pieces of Fudge Stripe cookies have faded. 79 fudge striped cookies. The deal then went to two packs for $3 and a loyalty card. \"On average, customers can save up to 25% when shopping in our stores and buying company-branded products,\" said Faith Weiner, a spokesman for Stop & shop . \". Even office supply chains like Framingham Staples-based companies are stepping up sales of their own-brand products, and the entire web page is dedicated to price comparisons between Staples and other brands. Some specialty items include white inkjet staples for $23. 99, compared to Avery\'s white inkjet price of $38. 99. Private labels account for 40% of the inventory of book stores, and the company has eliminated national brands from some categories, including shredder. Retail analysts say many businesses have become more mature in producing quality products and packaging. These two goals and wo Last year, Wal-Mart introduced new designs for its own brands and expanded the number of products in grocery, home and clothing channels. Most retailers themselves do not produce private brands, but subcontract the work. National brands are more expensive because they usually have marketing and advertising costs From coupons to TV commercials- Built in price. While GM brands have saved costs and provided considerable quality, some consumers have gone out of their way to hide the change from their families. \"I turn to buying ketchup, chili sauce, BBQ sauce and bulk or large container packaging syrup from other vendors labels and reuse these containers from Frank\'s Red Hot Heinz, Kraft and Mrs. \"To cover up the switch,\" said Kalixt Smith of Wilmington . \". \"It seems that my child has not noticed this. \"Smith also gave up the national brand of bread, milk, toilet paper and detergent, and by trying the store version, it is estimated that she saved up to $50 per month for groceries for a family of four. But some store-branded items she can\'t sneak under the Home radar, including trying to replace honey nut cheese and Velveeta shell cheese. To her surprise, spam. It turns out that there is clearly no delicious alternative, at least not for her children. Some consumers say they will not spend more money on national products even if the recession ends. \"Once I start trying the store brand, the quality, taste and price are all right, I keep buying the store brand and trying new things,\" says Lisa Dean . \" Whose shopping cart was full of food baskets last week Milk, eggs, ketchup, tacos and chips and garbage bags, for example. She estimates that she saved at least 30% on groceries. \"This is definitely a permanent shift,\" Dean said . \" Jenn Berson can reach the @ of Aberson @. com.