meet grace choi, a harvard brainiac who is showing the world how to 3d print makeup from any home computer
Brian-Ach/Getty Images of TechCrunchGrace, inventor\'s mink. At May, Grace Choi presented a startup at TechCrunch Disrupt, a New York tech conference. Her thoughts seem too good to be true. Her product Mink promises to help anyone easily 3D print their own cosmetics from their home computer. Just need a color image on the Internet, a tool like Photoshop that can enhance the hex color code, a mink printer that connects to the computer, print a specific ink color on colorless shadows and creams. While Choi did not win the competition from start-ups, Mink has drawn a lot of interest from potential users, top cosmetics companies and investors. For the past few months, she has been wondering how to bring 3D makeup prints to the masses, even if it makes her broke. She doesn\'t really like venture capitalists. \"Business Insider\" caught Cui Shunshi and Cui Shunshi gave us a step --by- Step guide on how to use a home computer and a regular HP printer to 3D print makeup. She also told us how she came up with an idea that could ruin the $55 billion beauty industry. Jump straight to Choi\'s tutorial on how to print makeup from a home computer 3D> Mink/VimeoGrace Choi apply lipstick she made with a 3D makeup printer. Cui, 30, grew up in Brooklyn, New York. Her parents immigrated from South Korea. Her father was an aerospace engineer and her mother was a nurse. In New York, Cui\'s father opened a small fruit and vegetable store. \"This is a simple shop, but he is a great entrepreneur and I have learned a lot about negotiation and business from him,\" Cui said . \". As an undergraduate at Cornell University, Cui\'s major is hotel management. But she wasn\'t ready to start her career yet, so she tried an internship with \"bajillion. After graduating in 2005, she spent a year in finance and decided to hate finance and then resign. While browsing the Cornell alumni work council, she stumbled upon a list of candidates looking for an assistant professor at Cornell University in New York City. Professor, doctor. Martin Prince, a veteran inventor and doctor, hired her despite her lack of experience in science and medicine. He soon became Cui\'s mentor, and she served as his assistant until 2011. Led by Prince, Cui was able to complete many of his inventions, learn from other doctors in the laboratory, and come up with some of his own ideas. In 2010, Cui saw a nationwide casting phone from the home shopping network to serve his reality show, \"self-made millionaires. Cui is determined to come up with a smart idea, who is looking for inspiration on HSN\'s website. She noticed that jewelry is a major category on the website and that necklaces, earrings and bracelets are the main featured items. Cui invented a 3-in- 1 necklace, which can be easily converted into bracelets or earrings by removing and then reconnecting the magnet. Cui Tiankai\'s invention, the convertible necklace, won the title of Episode 5 and her work was also sold online. HSNGrace Choi (far right) Modeling her convertible necklace won episode 5 of HSN\'s Homemade Millionaire reality show. Cui was not satisfied as a jewelry inventor ( Let the accessories feel \"empty\", she said\" Therefore, she applied to Harvard Business School, hoping to improve her credibility as an inventor and continue to pursue her own ideas. During her time at Harvard, Cui Tiankai launched her first beauty product, inspired by the popular Chinese cosmetics BB cream. BB cream is a non-ferrous moisturizer, and in the United States, Choi feel can be large as a mixture of lotion and masking cream. Choi created its own collection of creams, known as \"Grace Choi porcelain skin BB cream\" for $34 per bottle. For a long time, Cui Shunshi has always believed that Asians are not representative in the marketing of the beauty industry. she has been difficult to find skin care products suitable for her skin color. She made up her mind that her route would be different. \"When there is no Asian cover girl model, I feel like I am insignificant,\" she said . \". \"The United States should be progressive. Grace ChoiChoi\'s BB cream is the first cosmetic she created. Cui approached a Harvard tutor with her idea of cream and asked for her advice: she spent a limited amount on the product line, but she wanted to offer a choice for many skin tones. She wants to know, how can she do this effectively? The tutor\'s answer startled her: \"Go with a lighter hue,\" the tutor told her . \". \"These people have more money to spend. \"This reaction really touched my nerves,\" Cui said . \". She didn\'t realize it at the time, but this comment led to the idea of mink. With Mink, \"color [variety] The problem does not have to arise because the internet solves the problem. \"Every color on the Internet is free,\" Choi said . \". After graduating from Harvard Business School in 2013, she was recruited by Burger King to work on food innovation for fast food chains. Three months later, however, Cui left work feeling inappropriate. She began to invent it again. Cui said there was no \"aha\" moment for her 3D makeup printer. \"When I started trying to make cosmetics at business school, I realized, \'Oh, that\'s what cosmetics do. In an interview with New York magazine in June, Cui said: \"I think, \'This is too interesting, it is too inefficient. \'\" \"I want to do something more meaningful and influential. I decided to solve the challenges of the beauty industry. The challenge is diversity and women\'s confidence. \"The makeup industry makes a lot of money in a lot of nonsense. They charge high fees for what technology companies offer free of charge. That is the color. Cui began to consider ways to reduce the price of cosmetics. She realized what was the main charge for the cosmetics company. The colors and dyes they use in the formula It was actually cheap before mixing into the cream. She wants to know if there is a way to use four computer printer colors ( Black, cyan, yellow, magenta) Allows anyone to mix their makeup colors at home cheaply. \"The makeup industry has made a lot of money in a bunch of nonsense,\" Cui explained in her TechCrunch Disrupt presentation. \"They charge huge fees for things that tech companies offer for free. That is the color. \"From the creative stage to half a month, Cui spent a month Working prototype. It may sound fast, but Cui insists on any curious self Starter can do something similar. \"There are a lot of learning tools right now, like Google, and you can ask a lot of people,\" she said . \". \"I have worked on a lot of mink prototypes in my mind and thought, what material do I need to get this done? Then I will do some small tests and mix them together with a little bit of ink and raw material. I will go to Staples and Best Buy and look at every printer and turn on the printer to check the inside. For example, Choi said, she found a printer with the best printing effect through about 20 printers and covered the whole eye shadow. Choi\'s solution prints only one layer of ink on the blank (white) Shadow, cream, or moisturizer. This can be seen as a problem where ink does not penetrate all the way as consumers are used to when buying cosmetics. Cui believes that saving money for consumers is a good problem. \"Mink covers only the top floor, but not many people use all the eye shadows they buy,\" Cui said . \". \"A girl\'s make-up junk drawer makes it clear that the make-up system doesn\'t work. There are too many things you want to buy. So I told the girl in mink, \'Look, when you want a stylish neon purple eye shadow, just print the top layer. When you run out of this color, scrape it off and print the next color on the remaining blank eyeshadow. In other words, Mink prints the sample size instead of letting the consumer make a commitment to the entire product. Now Cui doesn\'t have any staff and despite her many meetings, she doesn\'t have any traditional funds from investors. She said she hit her head with some venture capitalists and in some cases she yelled at the direction she was supposed to take mink. Screenshot/TechCrunchA mink- Brand cosmetics printers may be on the road, but Cui said she would rather teach the world how to make her own printers first. Venture capitalists want her to produce an official mink printer and start making money immediately, Cui said. But Choi believes that by teaching the world how to make its own 3D makeup printer at home, mink will get the best service. She wants to start a beauty revolution and then a business revolution. \"I will never meet again with anyone who has\" vc \"in the title,\" Cui said . \". \"I think they are a little too hasty. Mink may disrupt the market as a whole, and with this opportunity, it\'s better to take a moment. My way to kill mink is to get me to come up with a very bad printer . . . . . . . For entrepreneurs, the whole model is like, \'I am going to make a billion dollars and then donate a lot of my money to charity. Don\'t judge others. just throwing money on things doesn\'t add value. I think sharing the journey to start a business will add value. \"MHacks/Facebook/Grace Choi shows how to hack your own 3D makeup printer from a regular HP printer at the hackathon. Choi agrees with a mink -- Brand printers make sense. But she also believes that if she teaches the world to print her own cosmetics and turn every young girl into her own L\'Oreal store, business opportunities will naturally emerge. Choi envisioned a world where celebrities have iTunes. Just like the makeup page, a girl can log in and print the lipstick color of Kim Kardashian. If DIY cosmetics are popular, it will be easy for consumers to needaccessible FDA- The approved ink can be made of mink brand or cosmetic ingredients such as white cream and lipstick, printed on it and mink can also be sold. \"One person can\'t disrupt the entire beauty market,\" Cui said . \" \"As a community, we can destroy it together. I am willing to be hit financially because my primary motivation is change. This is a very important social mission for me. I think mink is an educational tool that interests girls in technology. I don\'t need to be on the list of billionaires. I am very positive. I will do it. Before I die, this [ Beauty revolutionwill happen. Now look at Cui\'s steps. by- Step guide on how to crack 3D print nail polish, lip gloss, eye shadow and other cosmetics for home printers> crack your own mink-happy Minking! Minnie wrote this on her mink. The article came across Brainiac Grace Choi from Harvard University, who showed the world how to print makeup 3D from any home computer, which first appeared on Business Insider.