China's cosmetics market may highlight of record in nearly three years
On June 14, 2017, the National Bureau of Statistics released in May consumption data, including fashion category do well, especially the cosmetics category performance record in nearly three years.
in May, China's cosmetics market recorded since 2014, the highest since July 12.
9% increase to 19. 6 billion yuan (
The abbreviation & other;
Yuan & throughout;
, since 2014, 5, 6, 7 months China's cosmetics market growth are 12.
9%, in fact, may performance is also the best performance since January 2014, growth of 14 December 2013.
although since the second half of 2016, a number of factors to stimulate China's luxury market recovery, but the overall fashion consumer market growth is still slow further, especially the public beauty and clothing categories, but in 2017, in addition to gold and silver jewelry luxury category recovered sharply, hairdressing market also signs of recovery.
In may, China's cosmetics market consumption of 98 billion yuan, according to the 10 years of growth.
1%, far higher than overall 8, 2016.
Growth of 3%.
no matter Zhang Dayi sales 20000 lipsticks in 2 hours, or star Angelababy do live for maybelline, 2 hours 10000 lipstick sales;
Strong cashability web celebrity have become a new sales channels.
The same product, online, offline have distinct sales, behind the cause of the growth is worth thinking about.
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In contrast to the cosmetic stores to encounter the shutters tide to innisfree, the face shop as a representative of a single brand shop is in rapid shop.
Is not only the single brand shop of foreign and domestic represented by plant doctor, cracewell hut single brand shop also in nearly two years to maintain the rapid growth of the number of stores, there are many more cosmetics companies to join the single brand shop.
Because more close to the young consumers, single brand is bucked up channels.
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Hereinafter referred to as & other;
Cosmetics factory & throughout;
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