Coles catching up with Aldi in private label satisfaction, Woolworths ‘struggling’
Dominic devogillo, manager of Coles Palmerston Source: The Australian news group is winning the hearts of the nation, but now Coles is fighting back in this key area -- Bad news for Woolworth. According to Canstar, a market research firm, customers feel warm to cols\'s private label brand in an unprecedented way. German discount chain Aldi has traditionally been the highest customer satisfaction in all products from the overall supermarket to prepaid mobile providers. But in the past 12 months, the rating of coles has improved significantly, and supermarkets now have top Rated Products for long time Daily use of milk, toilet paper and dishwasher detergent. Before August 2015, Coles had not yet won a customer satisfaction category, Canstar said -- Now it has three. According to a group of 3000 shoppers, the rating appears to indicate Cole\'s decision to completely change the scope of its private label. On November, Coles announced that it would remove some long-standing home brand labels such as Smart Buy and Less and replace them with a unique red ribbon. The Coles best brand, which will retain professional and seasonal goods under the new plan, is expected to be fully launched by the end of this year. Woolworths, by contrast, there are a lot Layered strategy to high quality gold, in Tier Select range and range of home brands at the lowest price. According to market research firm IBISWorld, private labels currently account for about the supermarket brand, but this percentage is expected to grow to 35 of all food and grocery sales by 2020 --21. Brad bandouch, CEO of Woolworth, and Gordon Keynes, chairman. Image source: Simon downs, spokesman for Australian news group, said that in the past few months, there have been \"significant changes\" in people\'s attitude towards private label groceries, with more consumers supporting them, not big. name brands. \"While Aldi is still very strong in all FMCG categories, Coles is leading the counterattack,\" he said . \". \"This change in private label perception coincides with an improvement in Coles\'s results, winning three customer ratings over the past six months. \"Mr Downs said: Woolworths, the title of this week\'s jump to West farmers is the income of Australia\'s largest company,\"continuing] Struggle in most areas \". \"Woolworths seems to have a hard time convincing customers about the quality and value of their home brand groceries and the danger of being left behind by the other two brands,\" he said . \". \"We know that Coles has made a lot of efforts in private labeling to address previous image issues, and this renewed focus on low-priced quality products is clearly rewarding. \"At this stage, we have not yet seen any changes in Woolworths that can lead to an increase in satisfaction scores. The perception of home brands is changing, but the change does not seem to continue to Woolworth. While Aldi\'s customer satisfaction is still at the top of the list, Coles is catching up. Photo Source: Australian news group last month, Woolworth first released a shocking totalHalf the loss of $2. 9 billion after its master DIY store disaster. Financial results from Coles last month showed 4. Up 3 percentage points year on yearfor- As with the six-month sales as of December 2015, comparable sales in the supermarket sector in woolworth fell by 1 percentage point over the same period. \"Coles has been working hard over the past six years to improve the quality of our private label products so that we can deliver excellent value to our customers every time they shop, a spokesman for Coles said. \"This quality is 400- Over the past four years, the Coles brand has won more awards. However, we have been looking for further improvements to please our customers. A Woolworth spokesperson said in a statement: \"Woolworth\'s own label products provide great value and quality to our customers. \"Unlike the survey, our customers have been voting with their wallets. Although we have not increased the number of self-owned label products on the shelves, customers have purchased more self-owned labels than ever before. \"But we \'ve been looking for improvements, and that\'s why we say we\'re reviewing the entire scope of our labels. In the coming months, customers can expect greater value and quality.